Horizon Goods
Introduction
Horizon had a strong product but a storefront that flattened it. We rebuilt the brand and store to match the quality of what they were actually selling.
Horizon had a strong product but a storefront that flattened it. We rebuilt the brand and store to match the quality of what they were actually selling.
Horizon had a strong product but a storefront that flattened it. We rebuilt the brand and store to match the quality of what they were actually selling.
WHAT WE DID
Brand Strategy
Visual Identity
Shopify Design
Art Direction
CLIENT
Horizon Goods
PRODUCTION YEAR
2026
INDUSTRY
E-commerce
RELEASE DATE
Our Approach
We moved Horizon away from generic DTC tropes — pastel palettes, soft sans-serifs, smiling lifestyle shots — and toward something with more weight. A confident editorial wordmark, a warm neutral palette, and a Shopify build designed around full-bleed product imagery and cleaner hierarchies.
We moved Horizon away from generic DTC tropes — pastel palettes, soft sans-serifs, smiling lifestyle shots — and toward something with more weight. A confident editorial wordmark, a warm neutral palette, and a Shopify build designed around full-bleed product imagery and cleaner hierarchies.
We moved Horizon away from generic DTC tropes — pastel palettes, soft sans-serifs, smiling lifestyle shots — and toward something with more weight. A confident editorial wordmark, a warm neutral palette, and a Shopify build designed around full-bleed product imagery and cleaner hierarchies.
The Outcome
Conversion rate climbed 38% in the first two months, with average order value up meaningfully as the brand moved into a higher price tier. Horizon stopped competing on aesthetics and started competing on taste.
Conversion rate climbed 38% in the first two months, with average order value up meaningfully as the brand moved into a higher price tier. Horizon stopped competing on aesthetics and started competing on taste.
Conversion rate climbed 38% in the first two months, with average order value up meaningfully as the brand moved into a higher price tier. Horizon stopped competing on aesthetics and started competing on taste.
