Lume Studio
Introduction
Lume had a clear point of view but a brand that didn't carry it. We rebuilt the identity and store to give the work the editorial presence it deserved.
Lume had a clear point of view but a brand that didn't carry it. We rebuilt the identity and store to give the work the editorial presence it deserved.
Lume had a clear point of view but a brand that didn't carry it. We rebuilt the identity and store to give the work the editorial presence it deserved.
WHAT WE DID
Design System
Marketing website
Product Design
Framer Development
CLIENT
Lume Studio
PRODUCTION YEAR
2026
INDUSTRY
Fashion
RELEASE DATE
Our Approach
We leaned into restraint — a quiet serif wordmark, an off-white and ink palette, and a site designed around large-format imagery with generous space. Product pages were treated like editorial spreads, letting each piece breathe instead of competing for attention.
We leaned into restraint — a quiet serif wordmark, an off-white and ink palette, and a site designed around large-format imagery with generous space. Product pages were treated like editorial spreads, letting each piece breathe instead of competing for attention.
We leaned into restraint — a quiet serif wordmark, an off-white and ink palette, and a site designed around large-format imagery with generous space. Product pages were treated like editorial spreads, letting each piece breathe instead of competing for attention.
The Outcome
Engagement on product pages doubled in the first month, and Lume's average session duration moved well above category benchmarks. The brand stopped feeling like a store and started feeling like a label.
Engagement on product pages doubled in the first month, and Lume's average session duration moved well above category benchmarks. The brand stopped feeling like a store and started feeling like a label.
Engagement on product pages doubled in the first month, and Lume's average session duration moved well above category benchmarks. The brand stopped feeling like a store and started feeling like a label.
